Rose Inc launched the Skin Enhance Luminous Tinted Serum, blending skincare with luminous makeup. This hydrating skin tint uses micro-encapsulated technology, suspending pigment spheres in a skincare base to smooth fine lines. Rose Inc partnered with FTP for an international mobile tour, visiting cities like London, Los Angeles, and New York.
Our team custom-branded three vehicles, secured permits in prime locations, and designed a product display wall for sampling the serum. Guests could also read the Rose Inc newspaper and enjoy customized hot cocoa representing diverse skin tones. This pop-up promoted the micro-encapsulated makeup and embodied Rose Inc’s clean, sustainable beauty vision.
We crafted a consumer experience fostering long-lasting connections with Rose Inc. Brand ambassadors educated guests on the makeup collection, encouraging them to scan a QR code for complimentary hot cocoa and exclusive gifts from Space NK and Sephora.
