If you’re developing a marketing strategy that has a great vision, but lacks concrete marketing objectives, your field marketing team will struggle, be unprepared, and ultimately fail. Having a straightforward plan allows your vision the opportunity to thrive once it’s activated on the field.
After The Party
Now that your team of experts has successfully executed your SMART goals you’re done, right? Wrong.
Just because the party’s over doesn’t mean your work is finished. It may have felt like a success, but was it really? Were your SMART goals achieved? Measure your results using data analytics like KPIs (key performance indicators), CTR (click-through rate) or unique visits to your website in the coming days, weeks, and beyond. They can all provide valuable insight into your field marketing strategy, what worked, what didn’t and take any action needed. Because, evaluating the data is only as useful as what you do with it.
Plus, there’s money to be made when your field marketing strategy is a success. Research conducted by the Event Marketing Institute found that 74% of event attendees surveyed said they had a more positive opinion about a brand and 98% said they felt more inclined to make a purchase after attending an event.