SpongeBob Appreciation Day
In 2019, Nickelodeon celebrated the 20th anniversary of– arguably– its most popular show. Of course, we’re talking about “SpongeBob SquarePants.” And, the network went big for the milestone occasion. At New York Comic-Con, Nickelodeon erected a larger-than-life Comic-Con brand activation experience with a replica of SpongeBob’s hometown of Bikini Bottom.
Inside, fans could hang out in life-sized replicas of “The Krusty Krab,” “The Chum Bucket,” and “Mrs. Puff’s Boating School.” But that wasn’t all. Attendees built their own “Krabby Patties” and snag branded merchandise like T-shirts, socks, toys, and a ‘90s-style fanny pack.