Rag & Bone

For the month of May, Rag & Bone took to Nordstrom’s New York City Flagship store and transformed their Center Stage to Rag & Bone Deli. The exclusive retail concept was inspired by the New York icon – the neighborhood deli. The mobile pop-up shop featured exclusive clothes, shoes, and accessories showcased in deli fridges, on stacks of newspapers, on shelves, and behind the deli counter. As an extension of the Rag & Bone Deli, Food Truck Promotions created the Rag & Bone coffee cart as an experiential component that was also an activation in itself and acted as a traffic-driver to the Nordstrom Rag & Bone Deli experience.

What’s New York without great coffee? We took an authentic New York City coffee cart and completely re-branded it to become the Rag & Bone Deli. Wrapped in bright yellow with Rag & Bone Deli branding on every side, it was hard to miss the mobile pop-up shop park outside of Nordstrom on the corner of Broadway and W 57th. The branded coffee cart served La Colombe coffee to attendees while also acting as a mobile showroom showcasing Rag & Bone’s Addison Baseball Cap & Retro Runner.

Free La Colombe coffee was served in Rag & Bone Deli branded cups that featured a QR code where customers could scan to enter their email for a chance to win $1,000 to spend on Rag & Bone at Nordstrom. This QR code could also be found on the branded coffee cart and on brand ambassadors lanyards.

This branded promotion extended Rag & Bone’s vision to create a true deli experience while driving street traffic into the Nordstrom flagship store to check out the centerstage pop-up. Passerbyers were drawn in and indulged in a free cup of coffee and were excited to head into Nordstrom to enjoy their coffee and see what the Rag & Bone Deli had to offer. New Yorkers of all ages interacted and connected with Rag & Bone’s $1,000 giveaway.