Coach
Beauty
To celebrate the launch of Coach Cherry Parfum, Food Truck Promotions partnered with Interparfums to create an immersive pop-up experience in the heart of New York City. The activation combined fragrance discovery, personalized experiences, and interactive brand moments that invited consumers to engage with the campaign long after their first stop.
Where Experience Meets Results
The Challenge
Introduce Coach’s newest fragrance in a way that encouraged meaningful consumer participation, increased product discovery, and created a memorable experience in one of New York City’s busiest shopping districts.
The Approach
Rather than relying on product sampling alone, the activation offered a series of interactive touchpoints that rewarded participation. From fragrance discovery and custom charm moments to branded beverages and shareable photo opportunities, each experience was designed to encourage guests to explore, connect with the brand, and share their visit both online and offline.
Our Process
Turning Discovery into an Experience
Guests were invited to explore Coach Cherry Parfum through multiple interactive touchpoints, including fragrance sampling, personalized charm customization, and branded refreshments. Each element encouraged visitors to spend more time with the brand while creating memorable moments worth sharing.
Designing for Engagement
By layering experiential elements into a single activation, Coach transformed casual foot traffic into active participation. The combination of personalization, product discovery, and social-first design created an environment that encouraged conversation, content creation, and lasting brand affinity.
A Recap From The Street
Photo Gallery
