Victoria's Secret

Victoria’s Secret celebrated the 15th anniversary of its iconic Bombshell fragrance with a two-day pop-up experience in the heart of New York City. Designed to honor the brand’s legacy as a global lifestyle brand, the event brought the Bombshell world to life, engaging customers with immersive, shareable moments that embodied the confidence and beauty at the heart of the company’s DNA.
Located in Gansevoort Plaza, the activation invited women to sip complimentary lattes, pick up fresh floral bouquets wrapped in branded newsprint, and sample Bombshell’s signature scent in a garden-inspired setting. Cascading pink florals and oversized perfume bottles created the perfect picture-worthy backdrop, inspiring visitors and users to capture their experience and connect with the vibrant Victoria’s Secret community.
The pop-up reflected the modern culture of the brand, with a focus on empowering young adults to embrace individuality. Guests explored the Bombshell lineup and were encouraged to shop the collection in nearby Victoria’s Secret stores, featuring everything from iconic lingerie and casual sleepwear to body care, accessories, and must-have apparel to complete any summer outfit.
With thousands of samples shared and photos flooding social media, the event was a resounding success. It showed how the company continues to lead in beauty, inspire organic storytelling, and connect with customers in meaningful ways—proving that Bombshell’s timeless appeal remains stronger than ever.

[INDUSTRY]

Fashion

A large crowd waits in line at an outdoor event in a city plaza, with a bright pink booth and a small cart nearby. Modern buildings with many windows are in the background. Empty tables and chairs are in the foreground.

A man stands behind a white cart labeled "The Boardwalk Experience" on a cobblestone street, smiling and waving cotton candy. People gather around in a lively outdoor event with colorful decorations.

A woman in a black top holds a large white flower beside her face, standing next to two oversized Victoria’s Secret Bombshell perfume bottles against a purple background with large pink flowers.

A round table with a pink striped Victoria’s Secret Bombshell design, floral accents, and a QR code, surrounded by white folding chairs on a cobblestone surface. People stand in the background.

Two women sit at a small outdoor table with coffee cups, flowers, and tissues, reading large pamphlets that cover their faces. The setting is a sunny city street with people and brick buildings in the background.

A stack of pink napkins in a silver holder on a white surface, with “15 Bombshell” printed in gold on the top napkin. Part of a coffee machine is visible on the right.

White buckets filled with assorted pastel pink and purple flowers and green foliage, arranged closely together in rows, creating a vibrant and fresh floral display.

A woman in a black strapless top and black pants stands on a cobblestone street in front of a Victoria's Secret Bombshell display, surrounded by large pink and purple paper flowers.

A display of large, decorative pink and purple paper flowers stands next to a white magazine rack filled with publications on a cobblestone street, with buildings visible in the background.

A large pink and white striped display sign reads "Victoria’s Secret Bombshell, America’s #1 Fragrance," decorated with oversized paper flowers in pink, purple, and white. People stand in the background outdoors.

Two pink and white striped paper cups, one with a lid, sit on a light pink counter with a visible QR code. In the background, there are metal thermoses and stacked napkins.

A Victoria’s Secret Bombshell fragrance pop-up display features large pink flowers, perfume bottles, and branded signage against a pink striped backdrop on a city street.

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