To generate excitement for Glossier’s Cloud Paint capsule collection, our Metro Mite was transformed to match the playfulness of the new range. This bi-coastal activation featured a custom showcase at the front of the van, making it easier for attendees to explore the collection as they waited for sorbet and gelato that reflected the new shades.
We teamed up with Posh Peanut®️ to celebrate Poshmas in Los Angeles. We spent the first day of the activation at the Americana, giving away hot cocoa and cookies from Santa’s new ride. On the event’s second and third day, Santa rolled into the suburbs to spread the holiday spirit and bring smiles to children’s faces.
