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How to Find the Best Brand Ambassador for Your Mobile Tour

Experiential Marketing

When it comes to crafting an experiential marketing strategy, mobile tours are a high-efficacy tool guaranteed to help expand the reach of your brand. One of the most important steps to take when planning an experiential marketing mobile tour is making sure you choose the correct mobile tour brand ambassador. But what exactly is mobile tour marketing, and how can it work for you?

What is mobile tour marketing?

Mobile tours are an experiential marketing tool that lets you advertise your brand to thousands of people in a key demographic area, while also allowing potential consumers to experience the benefits of your product or service first-hand. With many advertising strategies, the customer can only imagine what their life could be like if they went with a certain brand. With a mobile tour, they don’t have to imagine, they can live it. 

There are countless advantages to employing this strategy, especially when you utilize the expertise of mobile marketing tour companies. When a mobile tour vehicle is driven through a city,  separate impressions and connections are made with each person it passes. These mobile brand activations are valuable, but only a small part of what mobile tours have to offer.

Once the tour reaches one of it’s intended stops, this is where the real engagement begins. Mobile marketing tour companies carefully choose spots containing members of your key demographic. This means that you have a higher rate of conversion with mobile tour activations. A mobile tour vehicle unfolds into a multi-tiered piece of experiential marketing, allowing potential consumers to be enveloped in a fully interactive brand experience. 

But all of this hinges on a very important factor: choosing the best mobile tour brand ambassador.

What is a mobile brand tour ambassador?

A good mobile tour brand ambassador is the foundation for all high-quality experiential marketing mobile tours. If you want the highest return on investment for your marketing dollar, you need to make sure you employ the absolute best ambassador you can find. To do this, you need to know exactly what an ambassador does.

The role of a mobile tour brand ambassador is to put a face to your brand, and help guide a potential customer through the brand experience packaged in your mobile tour. These are the staff you have working the booth, interacting with customers, demonstrating what your brand has to offer. These individuals are there to make sure your key demographic establishes an emotional connection, increasing the chances they will become loyal customers. 

Mobile brand tour ambassadors can be regular staff members, or social media influencers in your industry. Whichever type of ambassador you go with, it’s important they have a distinct set of qualities. 

How to find the right mobile brand tour ambassador

Now that you know what a mobile tour ambassador does, you need to know how to find the right fit for your unique brand. These will be the people wearing your logo and displaying your products or services: in essence, they will be representing you. You need to make sure that the connection potential consumers make is a positive one, and encourage these consumers to further spread your brand name through social media and word-of-mouth.

Let’s go over the qualities that any mobile tour ambassador must have, regardless of brand. You need to make sure that your ambassador is:

  • Engaged: They need to be excited about your brand, and establish a connection with the product or service. The advantage of experiential marketing mobile tours is that in person engagement: if your ambassador is genuinely excited, the customer will be too.
  • Friendly: A smile is an experiential marketer’s most powerful tool to bring in potential consumers. Studies have shown that not only are smiles contagious, but that the mere act of smiling can put you in a more positive mood. If the consumer associates your brand with a positive mood, you’ve laid the foundation for future brand loyalty. 
  • Knowledgeable: a mobile brand tour ambassador needs to know your products or services inside and out. If someone has a question, they should be able to answer not only quickly, but accurately. Consumers are far more likely to trust an expert, and through that have more trust in your brand. 

Tailor Your Ambassador to Your Unique Brand

Now depending on what your brand specifically offers, you will want to tailor your mobile tour brand ambassador to the experience you want consumers to have. If you can, try to find well-known members of your industry that can help represent the goals of your marketing strategy, and the ideals of your brand.

Social media influencers are usually open to sponsorship, and can be a vital asset in expanding the reach of your campaign. When you choose these individuals, or any ambassadors working directly with the mobile tour, you need to choose people who are perfectly tailored to your brand’s message.

If you are a health food brand, you will want to make sure the ambassadors you choose are healthy and fit. If you are a brand that deals with men’s products, you will want someone who fits the stereotypical archetype of a “man’s man”. You want your ambassador to be the embodiment of the benefits of your product or service: make the potential consumer look at that person, and say “I want to be them.” 

If you follow these steps, you will be sure to choose the correct mobile tour brand ambassador for your brand. Once that important piece is in place, you can ensure the success of your mobile marketing campaign, and get the name of your brand out to countless potential consumers. 

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Activate Your Brand Nationwide With Mobile Marketing Tours

Experiential Marketing

Are you tired of seeing your brand held back from reaching new heights? Do you dream of bigger things, like expanding your reach to new audiences far and wide? Mobile marketing tours are your answer to exciting consumers, anywhere and anytime. Making an experiential marketing investment across multiple locations allows your brand to increase awareness, boost engagement, and generate higher sales. 

Strengthening brand/consumer relationships is fundamental to experiential marketing because people remember emotional experiences the best. It’s a simple rule of human nature. With an indelible campaign that brings your brand to the streets, your brand has the power to make personal connections with a wider audience, targeting new locations and new demographics that were once unavailable to you. 

Let’s hit the road with a closer look at mobile marketing tours and how they can put your brand in the driver’s seat of maximizing success.

Mobile Marketing Tour

What Are Mobile Marketing Tours?

Mobile marketing tours are an influential medium inside the experiential marketing universe that lets brands interact with consumers across multiple locations within a fixed time period. 

Using branded vehicles, help from ambassadors who can speak to your brand, and interactive activities to foster engagement and participation, mobile marketing tours are designed to target locations where foot-traffic is high to maximize overall impact. 

It’s all about “location, location, location” because where your mobile marketing tour goes decides how wide of a net you can ultimately cast. Great for warmer weather months, when people are more likely to be out-and-about, the best mobile marketing tours activate in busy locations like public squares, parks, beaches, shopping centers, arenas, and more. 

When your mobile marketing tour aligns with people’s vacation plans, you can turn your campaign into an event people plan their schedules around. Timing your tour with popular music festivals and sporting events is a great way to instantly become the highlight of consumers’ year.

Make Your Mobile Tour Match Your Destinations

The best kind of mobile marketing tour is one that captures the hearts and minds of new audiences previously unavailable to your brand. But, no two destinations are the same and your activation must match the demographics and individuality of each location. Check out these mobile marketing tour ideas for some of the U.S.’ most popular cities:

  • Miami’s Bayfront Park is one of the city’s most popular attractions located in the very heart of its downtown. Bayfront Park is also home to Miami’s bustling food truck scene. Why not host an outdoor yoga class promoting your wellness brand with healthy food truck snacks and drinks after. 
  • The holidays and New York’s Rockefeller Center go hand-in-hand. Take advantage of one of the world’s most popular destinations with a branded mobile showroom selling your products to holiday shoppers. And keep their attention by offering complimentary cups of hot coffee or hot chocolate to help them stay warm. 
  • The Santa Monica Pier is popular with natives and tourists alike. Both chic and laid-back, it’s easy to find eclectic experiences in this beautiful beachfront city right next to Los Angeles. Why not launch a fashion show for your brand’s summer collection with the iconic Pacific Wheel as your backdrop.
  • Just off the famous Las Vegas Strip is Freemont Street, in the heart of the city’s old downtown. Under a canopy of colorful lights, you’ll find a host of activities every night. With the help of an energetic street marketing team, you can engage visitors in this pedestrian-friendly location.

Nespresso’s Mobile Marketing Tour Stirs Nationwide Buzz

Nespresso is one of the world’s leading luxury coffee brands, known for premium cups of coffee and espresso consumers can make from the comfort of their homes. In 2019, the brand wanted to reintroduce consumers to its boutique locations by bringing the experience directly to them. 

With a branded, vintage E-tuk vehicle customized into a dual mobile showroom showcasing their line of coffee and espresso machines, and pop-up coffee shop launching their “Nordic Limited Edition Coffee,” Nespresso went on a six-week, mobile marketing tour stopping in New York City, Miami, Los Angeles, and San Francisco. 

In the U.S.’s most bustling cities, thousands of consumers were treated to complimentary cups of Nespresso made by professional baristas and offered exclusive giveaways and prizes. Nespresso’s multi-sensory experiences helped boost sales of its coffee and machines while also cementing the brand’s unique in-person experience that consumers can’t find anywhere else.

Mobile Marketing Tour Nespresso

Leverage Your Brand’s Reach With Mobile Marketing Tours

From tour ideas and location scouting to securing permits, handling logistics, and training staff, working with professionals who’ve executed complex mobile marketing tours can help ensure your own campaign’s success. Now that you know more about mobile marketing tours and how they can help your brand find new customers or connect closer with existing ones, now is a great time to start planning your own adventure.

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